Carolina Herrera,hrough the Carolina Herrera Heart for Hope initiative, aims to donate $7 million to help provide testing, medical equipment, ambulances, hygiene kits and psychological support to communities impacted by the pandemic across the globe.
A percentage of the proceeds from every Carolina Herrera bag or accessory purchased from May 8th until December 31st 2020 will be donated to Red Cross and Red Crescent and distributed in 44 countries.
Red Cross and Red Crescent combat poverty, inequality, and health crises all over the globe, and their generations of experience make them crucial in the war against the impact of Covid-19.
Within the Middle East, the activation was rolled out in partnership with the Emirates Red Crescent, Bahrain Red Crescent Society, Jordanian Red Crescent and Egyptian Red Crescent Society.
With the same spirit, CH Carolina Herrera also partnered with the National Home Health Care Foundation (NHHCF) in KSA to implement the donations locally. NHHCF is a charity NGO whose mission is to maximize the quality of life for needy patients when they are back in their own home environment by providing them with medical and social support services.
#CHOOSEHOPE
