The line was specifically for people who want to add a little sparkle to their hearing aids and cochlear implants by an audiologist and a Finnish fashion designer with hearing loss.
The brand, called Deafmetal, began after designer Jenni Ahtiainen lost her hearing in 2018. She found it difficult finding hearing aids that complimented her personal style. And she noticed that hearing loss was a topic seldom represented in fashion magazines.
She created a holster which attached to her hearing aids, from which she hung leather strips in an effort to give them an edgy update.
Those holsters are now the basis of Deafmetal's new jewelry line, which was created in collaboration with American audiologist Jen Aslin.
Designed to help the wearer "express individuality and embrace their hearing loss with personal style," the first collection was dubbed "the Hope collection". It features more than 40 designs priced from $20 to $45 and each piece is sold individually rather than in pairs.
Aslin told Yahoo Life that selling it indidivually accommodates those who wear only one hearing aid.
The designs range from a simple cubic zirconia stud (connected to the holster and device via a chain) to various charms, crosses and pearls. The collection also includes cuffs and clip-on styles for unpierced ears, plus printed leather coil hats that attach to cochlear implants with velcro.