Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges the singer's enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.
The collaboration began in Los Angeles, where he and Louise Trotter, Lacoste's creative director, first met. The American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.
A universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.
The collection's palette boasts strong colours including mustard yellow, petrol blue, eggplant purple, coral red and tie-dye. Velvet, silk and cotton fabrics create a fluid vibe, with pieces to wear on their own or as a complete look.
The collection will be launched on March 5 through a global network of 18 exclusive retailers and will be available from March 8 at selected Lacoste boutiques and at lacoste.com.