AMATO Couture


Critically-acclaimed Dubai-based fashion house AMATO Couture uveiled a new collection in a fashion film, produced by Josh Yugen.

The five-minute fashion film entitled ‘Inner Sanctum’ is all about a woman’s journey to life; distracted by her inner good and evil but eventually finding her own strength and confronting her own fears to face the uncertain world.

The team commissioned Dubai-based director Alex Suhorucov to create an imaginary new world set in Sharjah’s Buhais Geology Park for it’s out of this world rock formations and geological landscapes while the photo editorial of the collection was shot by Vlad Ivanov.

Miss Universe Pia Wurtzbach was the muse.  The all black collection in fashion film premiered at the virtual Arab Fashion Week and can be watched at www.arabfashionweek.com.  Also, tune in @arabfashionweek on Instagram.














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Aside from writing a variety of stories for Gulf Weekly (including reviews, community, fashion and sports reports), I also am an RJ on Radio Bahrai ....Read more

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