Earlier this year, adidas Originals announced the Stan Smith silhouette, infusing the iconic court sneaker with sustainable materials in order to help End Plastic Waste.
Today, it has unveiled the next iteration of its more sustainable Stan Smith sneakers.
adidas has partnered with regional social enterprise Goumbook which supports planting ghaf trees and raising awareness of the local ecosystem. Until April 28, for each purchase of the new SS21 Stan Smith sneakers, adidas will cover the cost to plant and nurture 1 Ghaf tree seed. One tree planted, for each shoe. A way for the brand to give back to the community.
The collection features exclusive more sustainable takes on the Stan Smith silhouette inspired by a number of Disney, Pixar, and Marvel’s iconic characters including: Marvel’s the Hulk, Rex from Disney and Pixar’s Toy Story, Tinker Bell from Peter Pan, WALL-E from Disney and Pixar’s WALL-E, Kermit the Frog of The Muppets, and Mike Wazowski, from Disney and Pixar’s Monsters, Inc.
All pairs are composed of PRIMEGREEN uppers and sat atop recycled rubber outsoles.
To celebrate the launch adidas Originals unites Stan Smith and Kermit the Frog, skaters Na-Kel Smith and Nora Vasconcellos, digital architect Iddris Sandu, and actress Yara Shahidi.
The multi-media campaign serves as adidas Originals’ manifesto in the journey to help End Plastic Waste.
The Stan Smith collection is now available in store across the GCC and online on adidas.com.