Ever since they first landed on Guerlain’s iconic bee bottle in 1853, bees have continued to inspire the French perfume brand with the same infinite passion that galvanized the label’s founder.
That’s why between May 20 and 22, which are symbolically World Bee Day and the International Day for Biological Diversity, Guerlain will be holding an international fund drive to raise up to one million euros in aid of the Guerlain For Bees Conservation Programme. Over three days, the House will donate 20% of its worldwide sales as well as 20 euros for every repost of its May 20th World Bee Day Instagram image which features the #GuerlainForBees and #WorldBeeDay campaign hashtags.
