Purificacion Garcia announced the fourth chapter of it’s regional Thinker Programme aimed at reinforcing the brand’s mission to support regional emerging talents and inspire an organic connection between art and fashion.
In this chapter, the brand collaborated with a selection of three regional emerging creatives - Alaa Balkhy, Malak Masllati and Osamah Maher, to showcase their work reimagined through the lens of PG.
The artists were asked to create a piece of art inspired by the brands icons. The renowned Homenaje Trenzado bag, an homage to the PG logo, the cube, recreating it through leather with a hint of irony and a wink of optical illusion to forge a false sense of weaving.
Alaa and Malak both created an 80cm x 80cm square cube which were captured by Osamah and reinterpreted the brand’s concepts in their own way, keeping in mind that the number 8 is a brand icon.
