By Naman Arora
Helping Bahraini brands franchise in international markets is key to expanding the kingdom’s export footprint, according to the country’s first dedicated national export platform.
During the pandemic, exports, facilitated through Export Bahrain (EB), saw an increase of almost 170 per cent, from $16.1 million (BD6.1m) in 2019 to $43.1m (BD16.25m) in 2020.
Having launched a number of initiatives to support small and medium-sized enterprises (SME) interested in exporting their products and services, the kingdom’s internationalisation support arm sees supporting ‘Bahraini franchises set up in international markets’ as the next big step, according to EB chief executive Safa Sharif AbdulKhaliq.
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