Rizmo aiming to be the top toy this festive season


A leading contender on this year’s Christmas wish list is set to be an interactive sing-and-dance toy that evolves from a bundle of fur to a musical bundle of fun.

 

TOMY recent unveiled Rizm, the first-ever ‘evolving toy’ that listens, learns, remembers and actually grows, both in play value and physical form.

 

Over the last few months, Rizmo has been previewed by popular YouTube influencers and industry experts, and recently won “Best Toy” in the Variety toy category at the Tokyo Christmas Toy Trade Show, indicating that across the globe Rizmo will be one of the most highly sought-after holiday toys of 2019.

Rizmo, whose name comes from “Rhythm Monster,” is ready to play immediately out of the box. Over time, as children interact, cuddle, sing and play with Rizmo, they’ll experience its magical evolution – growing and evolving from adorable baby to playful kid and, ultimately, to the fun, music-loving Rizmo.

Once Rizmo fully evolves, additional play modes and more advanced interactive features guarantee never-ending play.

Pete Henseler, president of TOMY International said: “We have identified a unique play pattern that differentiates Rizmo from the competition with the first-ever toy that truly evolves.”

He added that Rizmo combines the most popular toy trends – music, virtual pets and interactive plush – into one incredibly robust product.

Full of personality and fun, Rizmo starts out with five play modes, including Rolling Rhythms and Record Songs, where children can sing to Rizmo and it will sing the same song back. Rock-a-Bye Rizmo mode will help put it to sleep. When Rizmo is fully evolved, there are two additional play modes to discover.

“Our team got to see Rizmo early on and it instantly put a smile on our faces,” said Laurie Schact, of US-based Toy Insider Mom. “On top of it filling a void in the industry, the fact that it evolves means it will keep kids engaged and interacting with it for hours and hours.”

Children can choose from three different Rizmo colors including Berry, Aqua and Snow, each of which feature a specific musical style, such as Pop Star, Hip-Hop Star, Rock Star and Electro Star. Kids can select their favourite colour Rizmo, but the musical theme they’ve selected is a surprise until Rizmo is fully evolved.

Rizmo is now available online priced around BD30. For more details, visit Rizmo.com.

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