The Tourism Authority of Thailand (TAT), in collaboration with the public and private sector partners, is introducing certification aimed at elevating the country’s tourism industry standards and developing confidence among tourists, including visitors from the Middle East.
The project is part of efforts to mitigate the impacts of Covid-19 crisis and accelerate recovery in the travel and tourism sector.
The Aan ‘Amazing Thailand Safety and Health Administration: SHA’ certification is to prepare Thai tourism operators to be ready for the return of tourism post Covid-19.
“Thailand welcomes over 39 million visitors annually, of which over 500,000 come from the MENA region, and their well-being is of utmost importance,” said Pichaya Saisaengchan, director of the Tourism Authority of Thailand for Dubai and the Middle East.
“As the pandemic has currently halted the travel, we have taken this time to prepare ourselves for when restrictions are lifted. The Amazing Thailand Safety and Health Administration: SHA certification puts emphasis on hygiene and sanitation measures across all stakeholders in the travel and tourism sector in order to inspire confidence in our visitors and assure them that we are taking all the necessary precautions during their time with us.”
