Amid the extremely difficult circumstances the globe is experiencing with Covid-19, it is becoming apparent in real time how dramatic human impact has been on the Earth and how quickly a change needs to be made for the better.
Fashion giant Ralph Lauren aims to contribute to protecting the environment by committing to use 170 million recycled plastic bottles in its product and packaging by 2025.
This Spring, the brand is expanding its Earth Polo shirt offering with a larger capsule collection consisting of new colours and designs.
The Earth Polo is crafted from thread derived from recycled plastic bottles and dyed in an innovative process that uses zero water. Each Earth Polo is made from an average of 12 plastic bottles.
“Changing the way we innovate, design and produce our products is the first of many steps we are taking as a Company to be more sustainable. For us, it all started with the Earth Polo,” said David Lauren, Chief Innovation Officer.
“Ralph Lauren commits to using at least 170 million recycled plastic bottles in our products and packaging by 2025. Plastic waste is a major issue threatening the environment - we want to be part of the solution and utilise an innovative approach to create something valuable.”
The Earth Polo will now be offered in 19 colours for men including long sleeve silhouettes, seven colours for women, and nine colours for children, along with printed design options.
The shirt is produced in partnership with First Mile, an organisation with a global mission focused on sustainability and positive social impact.
First Mile works with entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing programme and turned into high-quality yarn and ultimately fabric.
