Middle Eastern jewellery brand, SAHAR BMD, has launched its first ever signature collection to mark Eid Al-Fitr.
The collection is called SAHA or ‘Blessed’ and is a shining, shimmering and sparkling assemblage of precious metals and stones creatively crafted and designed by Middle Eastern designer Sahar Barati.
“The current challenge that we have through these times have actually given me time to think, reflect and burgeon more ideas. It bravely spawns creativity for designers like me to defy the odds and remember the goodness and courage of our humanity and culture,” said Sahar.
“The Middle East has a rich culture and history of fashion tracing from decades ago that reflects its art, generosity, bravery and optimism. The Arab region is truly blessed, not only with rich minerals and resources but moreover with the goodness of its people, who are known to help and support each other, especially in times of crisis.
“We named the collection ‘Saha’ as it is one of the most beautiful Arabic words I have ever known. It is commonly used when a person wants to wish good health or for blessings for a family, a neighbour, a loved one, or even to a stranger on the road.”
